October 14, 2015
BSB61315 Advanced Diploma of Marketing and Communication
Marketing is about satisfying the wants and needs of customer. The Advanced Diploma of Marketing and Communication represent the role of individuals who provide leadership and strategic direction in the marketing activities of a corporation or an organisation. The Advanced Diploma of Marketing and Communication provides a range of specialised marketing units and opportunities to undertake workplace projects, analyse, utilize, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Graduates knowledge base may be highly specialised or broad within the marketing field and are often accountable for group outcomes and for the overall performance of the marketing function of a corporation or an organisation.
This qualification aims to prepare learners for future study in Business (Marketing) and for successful careers in marketing, with the opportunity of progressing to managerial level within an organisation.
Other career opportunities include direct marketing, advertising and market research and in the areas of communications, sales management, the development and introduction of new products, business- to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing.
Possible job titles include:
- Sales Management
- Brand Management
- Marketing director
- Marketing strategist
- Global Account Manager
- Marketing manager
- National, regional or global marketing manager
- Account Director (Advertising)
- Public Relations
This Diploma Is Also Available Through Recognition Of Prior Learning (RPL)
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